Pragmatical is a whole-systems strategy consultancy for mission driven companies and orgs who are ready to succeed by doing what it takes to add real value to the story of our world.

We've been in the trenches with dozens of pioneering ventures around the globe operating on local, national and planetary scales,

bringing with us experience of what will and will not work in social ventures, ethical technology, and user-centric business,

as well as campaigns and shorter-term projects.

We couple this data set with deep and unique capacity of insight into large systems: their causal webs, their rules, their policies, their market logics, and the behaviors and psychology of the people who populate them; the things that form these and hold them in place. And we track the mechanisms and tides of their change.

We work with those who are not willing to compromise their core values,

but need to be competitive with, and gain ground against, those who are. And we seek clients who are committed to finding paths to profitability that do not externalize costs onto society or the planet.

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